ffgmflkffgmflk

Sports Guide


Advertisment

Sponsorship in Sports

Sponsorship in sports has been increasing rapidly, many of the companies are sponsoring the matches.As traditional media have become more expensive and cluttered, sponsorship is viewed as a cost-effective alternative. Sponsorship is a one way to bring your product to the attentions of the customers and also to present the product in a favourable light. Advertising of the product is a marketing tool and speaks to a customer in a direct way.It shows the avialability of the product and creates image of the brand. Sponsorship is a agreement between a company and a sport to have a joint venture to promote their mutual interests. In return the sport oraganisation will allow the use of its name in commercial activities. Almost sponsorships are paid for in cash. Instead of money, the sponsor provides equipment, services or management expertise as all or part of its fee for the rights to a sporting activity. Companies may also provide money to sporting organisations in other ways,like corporate hospitality, Corporate hospitality. Sponsor feel that sport sponsership is an added advantage to the brand propositions.Sponsors are looking for sports properties that can make a valuable and quantifiable contribution to existing or planned brand communications. There was a time when sponsorship and the association of companies, their products and brand names with sporting events was very limited. Today, it seems, any single aspect of an event, club or individual can attract a sponsorship deal.

Sport Sponsorship Objectives

  1. broad corporate objectives (image based)
  2. marketing objectives (brand promotion, sales increase)
  3. media objectives (cost effectiveness, reaching target markets)