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Sports Guide


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Sports marketing

Sports marketing deals with the specific application of the marketing principal and process to sport products and also deals with the marketing of the non-sports product.The first full-service sports marketing and sponsorship agencies were founded in the mid-1970s,which had expanded beyond athlete management into event production and sponsorship negotiations.The growth of sports marketing came with the 1984 Summer Olympics in Los Angeles, when sponsors used the Games as a platform to market their brands. Coca-Cola, for example, spent nearly $30 million in support of its official sponsorship of the Games.Sports Marketing is a boom industry in the emerging global market. Although we may think of sports as fun and pure pleasure, sports is nothing if not a big business. Each year, sports organizations pull in billions of dollars from fans and corporate sponsorships, enough to reward their players with handsome multi-million dollar contracts. Every year, corporations plan advertising and promotional campaigns built on the endorsements of sports celebrities. The globilaztion of big business, sporting events, sports merchandising and e-eommerce is a continuing process that is increasing on a daily basis. Today's companies will need to use innovative sports related promotions instead of the traditional sports marketing methods to promote their products.

Sports marketers are the people who handle the business side of sports. Some work for a league or sports association, like Major League Baseball or the National Basketball Association. Some others work for the team.There are some peoples working on the behalf of companies. They manage promotinal campaigns. According to the sports magazine, sports marketing is a US$250-billion industry and includes sports-related advertising and venue signage, athlete endorsements, facilty construction, sporting goods and licensed merchandise, event management and marketing services, sponsorship and ticket sales, media broadcast rights, and multimedia — including sports-related websites, magazines, books, and video games etc.